#10 Sneak Peek

Here's a sneak peek at my group's final project! We are drawing inspiration from the "Ralph Lauren Gang" video and featuring kids and their clothes. The star of the movie, Johnny is invited to a movie premiere and needs an outfit to wear. Follow him on his journey!

#9 New Fashion Shows

When fashions first came on the scene, they were designed mostly to have buyers come to preview the lines in hopes of having them place an order. In those days, the media was not allowed in these closed shows. Today, fashion shows are all about the publicity and crazy stunts that will grab the media's attention so that they will write about it in their respective media channels. If a buyer wants to preview a lines, they can go to the designer's show room. A NYFW show ticket is a coveted novelty now a days.

Today, fashion designers need to set themselves apart from everyone else to ensure that they are noticed amongst the masses. Here, Marc Jacobs presented his Fall 13 line at NYFW but offered the viewers who couldn't make it to the show a little treat. You were able to log on to a website and have all of your social media accounts on one screen simultaneously as you watched the show. This allowed for maximum blog exposure and for views and fans to pin, tweet, and like their favorite pieces of the iconic American designer's.

#8 Fashion Look Books

As soon as I saw this assignment, I immediately knew which look book I wanted to feature on my blog. Faherty Brand, an up-and-coming company presents their eco-friendly clothing in a laid back, yet sophisticated manner. The look book demonstrates how the brand related to a lifestyle, and I believe they do a great job of communicating their vision here.

#7 Fashion Trunk Show

Designer Trunk Show: We've Got Wren!

Following my new favorite designer, I wanted to feature them for my trunk show blog. This past summer, the up-and-coming brand held a trunk show with Refinery 29 in NYC! At this trunk show, like many others do, the brand offered 30% percent off for each order purchased at Refinery 29 for the duration of the show. The Wren show was just 2 days long, but sometimes they can be more or less depending on what the retailer and designer would prefer. Usually, there's food and drink at the events to attract more customers.

Trunk shows are used mainly to introduce a new line or designer to a retail store, or to promote a brand that is currently carried. Trunk shows are great publicity for emerging designers and a great way to get your name out in the industry!

#6 Video Fashion Show

I came across this Spring 2013 concept video for a line called Wren on Style.com. Thinking about it now, I think I've heard of this designer before. The mind behind the madness is Melissa Coker, who has worked at the likes of Helmut Lang, Vogue, W and Details magazines. She grew up in Lake Forest, Illinois, a small town the F. Scott Fitzgerald used as his inspiration to write The Great Gatsby. When I watched this video, I felt butterflies in my stomach. Watching these girls gave me such a fun and lighthearted feeling that I wanted to watch the video over and over again. The girls in the video embody a lifestyle that I yearn to live- fun, hip, partying going in one of the most chic cities of all time, Paris! I want to be these girls and I feel like they convey a really cool message that challenges gender roles in our society. I think it shows how different European and American societies are. I also like the fact that the characters never speak, yet their thoughts are written across the bottom of the screen. P.S. I'm now obsessed with Wren's designs...

#5 Color

Color is such an important part of an outfit- be it in abundance or lack there of. An all white or black ensemble can be spiced up with a splash of color in a statement necklace or a great pair of heels. On the flip side, monotone outfits of a great hue are bold and eye catching. Here's a look at what will be on the streets come Fall 2014.

Fashion Snoops is showing rich, Earthy tones in its "Bohemia" forecast for F/W14

Also in the forecasting guru's "Folk" forecast is a mixed palette of soft ballet tones, as I like to call them along with some of those Earth tones 

Dolce and Gabana has created these gorgeous mosaic looking dresses, which incorporates the both the Earth and ballet tones in a creating that is out of this world.

#4 Journalist Jargon

Prada: Working Girl

I had never really paid much attention to the authors of certain articles in the New York Times until last week. When I read Cathy Horyn's piece on Marc Jacobs' S/S2014 show I connected the writing with a person and was able to understand it on a deeper level. For this reason, I chose to read her write on Maruccia Prada's S/S2014 Milan show. Some of the creative descriptions she used are as follows:

Silhouette/Design
- Sleeveless dresses
- Ribbed leg warmers
- Web sandals
- Box pleated skirts
- Schoolgirlish coats
- Shift shape

Details
- Slap in the face, Cher style                           - Classic Prada
- Strong physical attitude                                - Chunky embroidery
- Sports elements                                             - Femininity, multiplicity, power
- Varsity stripes                                                - Fresh
- Freckled with colored stones                        - Reproduced feminine portraits
- Relatively simple sportswear                        - "Work B*tch" by Britney Spears
- Lavish compositions  

Fabric
- Viscose knit
- Wools
- Screen printed viscose knits
- Printed mink

Creative Jargon
- Menacing Paradise
- Transparently muscular attitude
- Intensity of poster art                               


http://runway.blogs.nytimes.com/2013/09/19/prada-working-girl/?_r=0