#8 Fashion Look Books

As soon as I saw this assignment, I immediately knew which look book I wanted to feature on my blog. Faherty Brand, an up-and-coming company presents their eco-friendly clothing in a laid back, yet sophisticated manner. The look book demonstrates how the brand related to a lifestyle, and I believe they do a great job of communicating their vision here.

#7 Fashion Trunk Show

Designer Trunk Show: We've Got Wren!

Following my new favorite designer, I wanted to feature them for my trunk show blog. This past summer, the up-and-coming brand held a trunk show with Refinery 29 in NYC! At this trunk show, like many others do, the brand offered 30% percent off for each order purchased at Refinery 29 for the duration of the show. The Wren show was just 2 days long, but sometimes they can be more or less depending on what the retailer and designer would prefer. Usually, there's food and drink at the events to attract more customers.

Trunk shows are used mainly to introduce a new line or designer to a retail store, or to promote a brand that is currently carried. Trunk shows are great publicity for emerging designers and a great way to get your name out in the industry!

#6 Video Fashion Show

I came across this Spring 2013 concept video for a line called Wren on Style.com. Thinking about it now, I think I've heard of this designer before. The mind behind the madness is Melissa Coker, who has worked at the likes of Helmut Lang, Vogue, W and Details magazines. She grew up in Lake Forest, Illinois, a small town the F. Scott Fitzgerald used as his inspiration to write The Great Gatsby. When I watched this video, I felt butterflies in my stomach. Watching these girls gave me such a fun and lighthearted feeling that I wanted to watch the video over and over again. The girls in the video embody a lifestyle that I yearn to live- fun, hip, partying going in one of the most chic cities of all time, Paris! I want to be these girls and I feel like they convey a really cool message that challenges gender roles in our society. I think it shows how different European and American societies are. I also like the fact that the characters never speak, yet their thoughts are written across the bottom of the screen. P.S. I'm now obsessed with Wren's designs...